Get No Shite Sites

Comments · on "Built my bakery's website with AI in an afternoon!"

@bex_bakesis my AI website good?

@dave_said_itno mate, it's shite.

@pixel_priyarun Unshite My Site on it

Your AI website is probably shite.Here's the fix.

No Shite Sites is a plugin for Claude Code that turns Claude into a web designer. One idea per business, its own type, colour and layout, built and checked on every screen. Not sure yours needs it? Start with the free check.

Unshite my site, free Get No Shite Sites

The problem

You can spot an AI website from across the room.

Claude can build a website. That's the easy bit. Left to its defaults, it builds the same one every time, and your visitors have already seen it a hundred times.

  1. 01

    The default font

    One safe sans-serif for everything, so nothing has a voice.

  2. 02

    The indigo button

    The same purple-blue that every AI builder reaches for first.

  3. 03

    A centred hero with no photo

    A headline, two buttons and a pale gradient. Nothing that shows the actual business.

  4. 04

    Rows of identical cards

    Icon, heading, two lines. Three across. Then three more.

  5. 05

    "Crafted with passion"

    Copy that could belong to any business on earth, so it says nothing about yours.

None of it means the site's broken. It means it looks like every other one, before anyone's read a word about you.

Unshite My Site · free plugin

Get a score out of 100. Then get it fixed.

Unshite My Site checks your site on a desktop and a phone, scores how AI-made it looks, fixes the broken bits straight away, and asks before it touches your design or words.

The bakery demo before: a pale centred headline, Freshly baked goodness, every single day, with an indigo Order now button and a row of identical cards.
50 Before · looks AI-made
CERTIFIED ★ MADE PROPERLY ★ CERTIFIED ★ MADE PROPERLY ★ 100% SHITE-FREE
The same bakery after the fixes: a photo of loaves on the counter by a window, the headline Sourdough out of the oven by seven, and a warm rust-coloured button.
100 After · looks designed

What changed on the bakery

  • The bakery's own counter in the hero, not a pale gradient
  • A menu with prices instead of identical cards
  • Charcoal text and a warm accent instead of indigo
  • A typeface with some character

The bakery is a demo page set up to test the check, not a real business.

Install it in Claude Code

> /plugin marketplace add kaal22/unshite
> /plugin install unshite@unshite
# then, in your website's folder:
> /unshite:my-site

What it checks

No Shite Sites · the plugin

Brief in. Designed site out.

Tell it about the business in a few lines. It does the job a designer does before anyone builds anything, then builds it with Claude and checks every screen.

  1. /noshite:design

    Design

    Writes the whole design brief: one idea for the business, colours, type, layout, photography, copy and a build plan, in plain English you can read and change.

  2. /noshite:build

    Build

    Builds exactly that as a fast Astro site, section by section, checking each one in a browser at desktop and phone size.

  3. /noshite:qa

    Check

    Scrolls every screen and fixes what it finds: cut-off text, words lost on photos, broken links. Then it hands you a report.

One idea per business. So no two sites look alike.

It starts from something true about the business, not a template. A barber's steel mill window. A gas engineer's one warm window on a cold street. A café's day told by the clock.

Sites for the same kind of business are made to look different on purpose, so your next café doesn't look like your last. Every build also gets the launch bits AI usually forgets: a 404 page, a privacy page, a sitemap, a share image, a working enquiry form and a map you can scroll past.

# design.md · Slate & Steel
## 2. Creative Direction
The shop's best advert is its window: a tall steel-framed mill window, eight panes of old glass, and behind it two cream-and-chrome chairs. People stop and look in. The site does the same thing.

## 3. Colour Palette
--color-bg      #F3EEE5  lime-washed brick
--color-text    #33343A  window steel
--color-accent  #E3AE38  mustard columns
--color-block   #3E5566  Welsh slate
From the design brief the plugin wrote for the Slate & Steel barber demo.

Thirteen styles

Thirteen starting points, not templates. Pick one, or let the brief pick.

  • Mystic NoirTarot, astrology, reiki and energy healing.
  • Soft Soul AlchemyMeditation, breathwork and gentle coaching.
  • Ritual Spa EditorialSpas, massage, beauty and retreats.
  • Cinematic AdventurePhotographers, musicians and adventure brands.
  • Neon DreamMusicians, streamers and digital artists.
  • Editorial LuxuryHotels, restaurants, salons and premium services.
  • Ethereal GlassAI, software and online courses.
  • Soft StructuralismClinics, cafés, gyms and trades.
  • Swiss IndustrialArchitects, studios and design-literate brands.
  • Heritage CraftTrades, makers and producers.
  • Daylight BotanicalFlorists, gardens, cafés, bakeries and yoga.
  • Bold LocalGyms, barbers, takeaways, kids' activities and clubs.
  • Precision ProductDesk tech, audio, lighting, coffee machines, watches and bikes.

The proof

Eleven businesses. Eleven different sites.

All made with the plugin. Screenshots straight from the builds, nothing touched up.

Slate and Steel barbershop homepage: a barber at work beside the headline Walk in. Sit down. Get sorted.
Slate & Steel · barber, Manchester
Ferrow homepage: a steel hand grinder standing in front of the headline Grind true.
Ferrow · hand coffee grinder, Sheffield
Emberwell Heating homepage: a terraced house at dusk with one warm window and the headline Cold outside. Warm by tonight.
Emberwell · gas engineer, Sheffield
Hollis Row dental homepage: looking up at a tall sash window and blossom, with the headline Lie back. Look up.
Hollis Row · private dentist, Cheltenham
The Little Cupcake Co homepage: a floral celebration cake and doughnuts under the headline Baked small. Made to be remembered.
The Little Cupcake Co · bakery, Winterton
Haddon and Sons homepage: looking down an oak stairwell with the headline Made to outlast us.
Haddon & Sons · joiners, Hebden Bridge
Louise beauty studio homepage: a candlelit dressing room with a velvet chair and the headline Beauty, given time.
Louise · beauty studio, Hull
Ridgelift homepage: a paraglider above the clouds at sunset with the headline Fly above Los Angeles.
Ridgelift · tandem paragliding, Los Angeles
Stride Physio homepage: a runner's legs by the river and the headline Back in your stride.
Stride · physio clinic, York
Larkmoor perfume homepage: a bottle on a rock above a misty moor under the headline Start at the top.
Larkmoor · perfume house, Dartmoor
Saltmarsh Gin homepage: a round sight glass full of botanicals and the headline Picked at low tide. Poured at last light.
Saltmarsh Gin · distillery, Norfolk coast

And on a phone, where most people will see them.

Wild Hollow florist on a phone: a hand holding a bouquet above the headline Flowers that know what month it is.
Wild Hollow · florist
Emberwell on a phone: Cold outside. Warm by tonight. over a house at dusk, with Get a quote and Call buttons.
Emberwell · gas engineer
Stride Physio on a phone: a runner by the river and Back in your stride.
Stride · physio
Larkmoor on a phone: Start at the top, with the perfume bottle on a rock.
Larkmoor · perfume
Saltmarsh Gin on a phone: the sight glass and Picked at low tide. Poured at last light.
Saltmarsh · gin
Slate and Steel on a phone: Walk in. Sit down. Get sorted. with a Book on Booksy button.
Slate & Steel · barber

Real builds for made-up demo businesses.

Fast on phones, measured, not promised.

  • 99Slate & Steel
  • 98Halo
  • 97Ferrow
  • 96Saltmarsh Gin
  • 96Larkmoor
  • 96Wheelhouse Clay

Google Lighthouse performance on a phone, measured on the demo builds. Every build aims for 95+ and the QA pass measures it before calling the site done. Your own photos, hosting and later changes affect the final number.

No Shite Sites Motion · premium

A website that moves. For a reason.

Every Motion site is planned as a story first: the journey a visitor takes and the one moment they'll remember. Then it builds the motion to fit, and checks it stays fast on phones. These are screen recordings of the real demo sites. Nothing added.

Halo, a sunrise alarm clock: your scroll runs the sunrise from 06:00 to 06:30.

The sunrise is the scroll.

A made-up Bristol lamp maker. The page is one night and one morning: the alarm goes off in the dark, then your scroll fills the room with light while the clock, the brightness and the colour readouts follow along.

  • Performance 98
  • Accessibility 100
  • Best practices 100
  • SEO 100

Google Lighthouse on a phone, production build, with full scroll motion.

Wheelhouse Clay, a pottery in York: the scroll throws a bowl, then you pick its glaze.
Ferrow, a Sheffield hand grinder: it comes apart into five labelled parts, then clicks back together.
  • Story scrollA journey with one peak and an ending that lands, with varied scroll moments so people keep going.
  • Action storiesOne real moment from the business, played by your scroll step by step, with the button on the last step.
  • Exploded product viewsYour product comes apart into labelled parts as you scroll, then clicks back together.
  • Heroes that land in one lookA strong first screen with one gentle move: the headline rising in, a slow push-in or a short loop.
  • Interactive modulesLive prices, before/after sliders, pickers and quick answers that help people decide and book.
  • Motion QAEvery scene checked at start, middle and end, reduced motion respected, smoothness and weight measured.

Motion is opt-in: add "with motion" to a brief, or run /noshite:motion after design or build. Higgsfield is recommended for footage, never required, and the plugin always asks before spending credits.

Pricing

Two boxes. No subscription.

Pay once, keep it, get every update free. Use it on your own sites and your clients' sites, with no per-site fees.

No Shite Sites

£49one-off

Founder price: £29 with code FOUNDER at checkout, until 30 November 2026.

  • Design, build and QA commands
  • Thirteen styles
  • A phone speed budget on every build
  • Launch pages: 404, privacy, sitemap, share image, forms
  • Free lifetime updates
  • Use it on client sites, no per-site fees
Get No Shite Sites

14-day "it works for you" guarantee: if it doesn't, reply to your Gumroad receipt and I'll help you get it running, or refund you in full.

Premium

No Shite Sites Motion

£89one-off

Founder price: £69 with code FOUNDER at checkout, until 30 November 2026.

  • Everything in No Shite Sites
  • Story scroll and action stories
  • Exploded product views
  • Live prices, before/after sliders and pickers
  • Motion QA: smooth on phones, reduced motion respected
  • Higgsfield recommended, never required
Get No Shite Sites Motion

Same 14-day guarantee. Already have No Shite Sites? You'll get upgrade pricing by email.

You'll need

  • A paid Claude plan with Claude Code (desktop app, CLI or IDE)
  • Node.js, for building the site
  • Free GitHub and Netlify accounts, to publish
  • A domain, from any registrar

Installing it

Drag the zip into a Claude chat and say "Install this plugin for me." Then open Claude Code in an empty folder and type /noshite:design with a few lines about the business.

Not sure yet? Unshite My Site is free, and it'll tell you how shite your current site is.

Get the free check

FAQ

Plain answers.

@bex_bakesran it. 50, then 100. cheers dave

What's Claude Code?

Anthropic's tool for building with Claude. It comes with paid Claude plans and runs in the Claude desktop app, in a terminal or in your code editor. No Shite Sites is a plugin for it: new commands that teach Claude to design before it builds.

Do I need to code?

No. You write a few lines about the business, it writes the design brief in plain English, and Claude writes the code. An included guide walks you through going live. If you do code, the output is a normal Astro project you can take further.

Can I use it for client work?

Yes. The licence covers your own sites and your clients' sites, with no per-site or per-client fees. You just can't resell or share the plugin files themselves.

What if it doesn't work for me?

Reply to your Gumroad receipt within 14 days and I'll help you get it running. If I can't, you get a full refund.

Will it replace me as a designer?

No. It does the groundwork a good designer does before building, and writes it all down. You set the direction in the brief, change anything you like in the design brief, and sign off the build. Your taste stays in charge.

Isn't Claude's free design skill enough?

It makes clean, complete pages, and it's free. In my side-by-side test on the same café brief, the free skill scored 88 on phone speed and No Shite Sites scored 99, and only No Shite Sites shipped the 404, privacy page, sitemap and a check that fixes its own mistakes. One designer's blind judgement, not a lab test.

Will all my clients' sites look the same?

That's the exact problem it was made to fix. Each design starts from one idea about the business, with its own palette, type and photography. Every demo on this page came from the same plugin.

Where do the photos come from?

Claude can make them if you connect an image tool like Higgsfield. Otherwise the design brief gives you a ready prompt for every image. Use your client's real photos where you can, and always for real people and premises.

Does it make up reviews?

Only on demo sites, and every invented detail is marked so you can find it. For real businesses, reviews, ratings and qualifications are left as clearly marked placeholders.

Which Claude model should I use?

Opus 5.5 on medium effort gives the best results for both designing and building.

Who's behind it?

A UK web designer who got sick of AI websites that all look the same. That's all you're getting. The work's on this page.

Make the next one not shite.

Unshite my site, free Get No Shite Sites